Print Marketing Campaign
In 2009, the Athens Area Council for the Arts contacted The Visible Group for their "Guide to the Arts." The AACA publishes the 16-page Arts Guide annually & mails to over 5,000 subscribers & patrons of the arts. Executive Director, Ellen Kimball, hired TVG to design the arts guide for their 30 year (pearl) anniversary & we jumped at the opportunity. Our design was a big hit & for the first time ever the Tennessee Arts Commission's Executive Director wrote & congratulated the AACA on the quality of the brochure. The public's response to the brochure was stellar & we were pleased to raise the bar of excellence in our community by accepting an American Advertising Federation Addy. Following the success of the first brochure, we've completed the Arts Guide for 2010-2011 & 2011-2011, garnering two more Addy Awards.